The world-famous stationery rage was introduced in bout 1880 in Calcutta, India, when different colours of lion were used so that the local population who did not speak English could tell the difference between different grades of John Dickinson’s products.

The company took action against any other company’s use of the Lion symbol until legislation guaranteed their ownership.  Lion Brand was used as a trade mark for the export trade, then, in 1910, it became user universally as an indication of a John Dickinson product.  In many cases the stationery range with this name was used for the lower priced market.