Bill Heron moved from 'smog-ridden' London to the 'green fields' of Hemel Hempstead at a time when the town was experiencing a rapid increase in population. As Mr Heron moved to Hemel Hempstead during this transition, he was known by the locals as one of the 'New Towners'. After some initial animosity at his job in John Dickinson's for being an outsider, he was eventually accepted by the people of Hemel Hempstead and he grew to love the town.